Copywriting 101 (Webinar 42:54)

This webinar covers some of the basics of effective copywriting when putting together your email newsletter:

  • Tips on how to get started
  • Features vs. Benefits 
  • The Human Element - you are writing to people, not buying machines
  • Structure & Style - less is more
  • Writing for Email, Social Media and Blogs
  • Re-purposing Content - you do not need to create the wheel every time
  • Checking It Twice - proof read & spell check
  • Helpful Resources

Also check out our webinar on Social Media Copywriting.

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