Why Use Postcards?

Since our application is so focused on Email Marketing, the Postcard tool sometimes gets ignored by new customers as some folks aren’t sure exactly what it is or how to use it.

That's a shame, not only because ignoring the Postcard application in this way almost certainly hurts its feelings, but also because Direct Mail Postcards are still a powerful tool in a marketer's arsenal.  Yes, even in this day and age with our blogs and tweets and Segway polo teams.

So why use postcards in this modern era?

Because you don’t have the email address.  

There is a good chance you’re missing the email address for at least some of your customers and prospects.  If you have their postal address, a postcard can be a great way to point these folks to a sign-up form to join your email list.

Don’t have a sign-up form on your site?  Use our free opt-in form wizard to create one.

Because you’re looking for new customers.  

It’s a bad idea to use purchased lists for your email marketing as using such lists can have a direct impact on your ability to see your own email delivered.  They’re such a bad idea in general, that VerticalResponse doesn’t allow the use of purchased lists for email.  But you can use purchased lists for sending out postcards without worrying that the postal service is going to suddenly stop delivering your mail.  So postcards can help you to reach out to a new audience.

If you run a neighborhood business or a business that focuses on a certain city, postcards can also be a great way to reach out to people who have just moved to town.  The Postal Service generally does not forward Commercial mail when someone moves, so a new resident’s mailbox will likely be emptier than normal.

Because an email address has bounced.  

If an email address bounces back as undeliverable, then a postcard can be a great way to get the correct address.  Assuming, of course, that you have a postal address for the contact in question.

One of the nice features of the VerticalResponse postcard tool is that there is no minimum order.  You can create an order to print and mail a single card if that’s all you need.  So you can send a card out even if only a single address bounces back from an email campaign.

Because you want to create a larger, integrated marketing campaign.

Email marketing is spectacular, wonderful and any number of other nice adjectives.  But it is not the end all, be all of direct marketing.  You can send a postcard out to email recipients to reinforce your message or to even announce that a special offer email is coming their way on this date.

Because you need a way to reach out to people who don’t respond to your emails.

No matter how good of a job you do on your email marketing efforts, there are at least some people who don’t bother to read what you’re sending them.  Changing things up and sending this group a postcard is a nice way to get your message front & center and re-engage them with your company.  

Ready to give postcards a try?  Go to your account!