Track Conversion Rates (text tutorial)

Our Click-to-Conversion tool allows you to track past the initial click to identify which recipients navigated your website and took action with your email (like make a purchase or download a file). To enable CtC tracking:

  1. Go to Account Information > Analytics Settings > Click-to-Conversion.
  2. Use the Enable drop down menu to turn on Click-to-Conversion.
  3. Add the provided code to a page (or pages) on your site.
  4. Now you'll see a new stat in your Reports called Conversions. Any time someone clicks through an email and ultimately visits the page you marked with the Click-to-Conversion HTML, they'll be counted as a Conversion.