New to email marketing or VerticalResponse? No worries. We have the resources to help you get started quickly and easily. 

There are over 50 short video tutorials and 30+ text tutorials that will help you learn the ropes of using VerticalResponse, as well as live/recorded demos and webinars  so you can learn how you want, when you want.

We visted Austin for the Word of Mouth conference. In these slides you'll learn practical, hands-on techniques to get started, earn love from customers and create an amazing word of mouth experience.

< 5 Social Tip: Posting as a Profile on Your Facebook Page

< 5 Social Tip: Tagging Photos on Facebook

Search Engine Marketing (SEM) or Pay Per Click (PPC) is one of the most cost-efficient forms of online advertising available to you today. It allows you to promote your website by increasing its visibility in search engine result pages through the use of paid placement, contextual advertising and paid inclusion.

Join the VerticalResponse marketing experts as they discuss how to prepare, launch and manage a successful PPC/SEM campaign:
-Setting your campaign goals
-Determining your list of keywords
-Setting up your PPC/SEM account(s)
-Writing your ads
-Bidding on keywords
-Tracking your campaign

You've set up VR in your Salesforce account, but now what? Join us as we answer some new user questions like:

• What if you don't see the email data in Salesforce?
• I see a message about the email opt-out field. What is that? And why do I need that?
• Why is my list size zero? I know I have Contacts.
• What are Contacts anyway?

And other common questions that new users may have.

You may encounter login errors when using VerticalResponse for AppExchange if your browser is unable to accept cookies. Follow the steps below to allow your browser to accept third party cookies (the exact steps may vary depending on your browser version).

Internet Explorer

1. Go to Tools | Internet Options and click on the Privacy tab
2. Click the Sites button
3. Enter rodinal.sfoffice.verticalresponse.com, click Allow and Ok
4. Click Ok

Firefox

1. Go to Tools & Options and click the Privacy button
2. Next click the Exceptions button
3. Enter rodinal.sfoffice.verticalresponse.com, click Allow and OK

Example:

1. At the top of the Firefox window, click on the Firefox button (Tools menu in Windows XP) and then click Options.
2. Select the Privacy panel.
3. Set Firefox will: to Use custom settings for history.
4. Check Accept third-party cookies.
5. Click OK to close the Options window .

If this does not help check these settings in your Salesforce Account:

1. In Salesforce, check "Set Up | Administration Set Up | Security Controls | Session Settings" and make sure the following box is
2. NOT checked - "Lock sessions to the IP address from which they originated"
3. Clear the browser cache, shut down and then restart the browser

Facebook has updated its look for personal profiles and now for company Pages. Learn how to get the most for your business from this new Facebook look. Join Social Media Manager Ellery Long as he takes you through 10 key ideas to make it work for you!

There is no question the content of your emails, blogs, websites, and even social media outlets has never been more important for driving engagement and meeting the needs of customers. More than ever, it is essential to provide not just more new content but more content that is relevant and useful to readers. Join our marketing team experts as we show you how!

Join us as we go through features in your VR account that you may not know are there! Check out: -Segmentation -ROI -Social Media And lots more!

Learn more about email delivery and what you can do to help get your emails to the inbox.
Join marketing team members to find out tips on how to create your email to avoid spam filters.

Add Our Address to Your Email Safe Senders List, Address Book or Contact List.

Email newsletters can be blocked or filtered into the bulk folder especially now that email filters are focusing more strongly on “grey mail” or commercial mail. As a result of these changes you may be unable to read certain email communications even if you have subscribed to receive them.

To avoid these situations, add our email addresses to your Safe Senders List. We've put together a list of the most commonly used email programs with easy to follow instructions on how to add email addresses to your Safe Senders List.

Please add either the From Address that the email you received came from OR add the domain @mail.vresp.com to your Address Book or Contacts to continue receiving your subscriptions in your inbox!

What is an Email Safe Senders List?

Each email program features spam filters which automatically recognize white-listed and blacklisted email addresses. White-listed addresses are deemed acceptable and mail from these addresses is usually delivered to the inbox without additional filtering.  Blacklisted addresses are senders from which you do not wish to receive email communication from. The Safe Senders List, also commonly referred to as a White List, is a list of all email addresses you would like to receive email from without impediment.

Your Safe Senders List is managed by you within your email program and can be easily updated based on your preferences.  By default, email messages that you add to your own personal address book are considered safe and will not be re-routed to your junk email folder.

How to Add an Email Address to Your Safe Senders List?

Email Account Providers

AOL 8.0+

• Step 1 Open the email
• Step 2 Click Add Address icon
• Step 3 Verify the sender's contact information

AOL Webmail

• Step 1 Click on the Addresses tab in the upper right corner of the Mailbox window
• Step 2 Click on the New drop-down menu and select New Contact.
• Step 3 Type the email address of the new contact in the Screen Name field and click the Save button.

Earthlink

• Step 1 Open the email
• Step 2 Click Add Sender
• Step 3 Verify that our contact information is correct
• Step 4 Click "Yes"

Entourage

• Step 1 Open the email
• Step 2 Right-click the sender's email address
• Step 3 Select Add to Address Book in the short-cut menu
• Step 4 Verify the sender's contact details

Gmail

• Step 1 Open the email.
• Step 2 Click on More Options in the upper right hand corner of the message.
• Step 3 Click on Add Sender to Contacts List in the header of the email.
• Step 4 A confirmation message will be displayed above the email.

Juno

• Step 1 From the mail screen, click on the Address Book tab.
• Step 2 Insert the email address you would like to add.
• Step 3 Click Quick Add

Mac Mail

• Step 1 Open the email
• Step 2 Right-click the sender's email address
• Step 3 Click Add to contacts in the short-cut menu
• Step 4 Click Save and Close

Microsoft Outlook Express 6+

• Step 1 Open the email
• Step 2 Left-click the sender icon, or right click the sender's name
• Step 3 Click Add to contact
• Step 4 Click Save and close

Microsoft Outlook 2003

• Step 1 Open the email
• Step 2 Select Actions on the toolbar
• Step 3 Select Junk Email from the drop-down menu
• Step 4 Select Add sender to Safe Senders List
• Step 5 Verify that our contact information is correct and click Ok

Microsoft Outlook 2007

• Step 1 Open the email
• Step 2 Click Options on the Tools menu
• Step 3 On the Preferences tab, under Email, click Junk E-mail
• Step 4 Select Safe Senders or Safe Recipients tab and click add
• Step 5 Enter the email address of the contact and click Ok

Mozilla Thunderbird

• Step 1 Click the Address book button
• Step 2 Make sure the Personal Address Book is highlighted
• Step 3 Click the New Card button
• Step 4 Under the Contact tab, copy and paste our address and click ok

MSN Hotmail (Classic)

• Step 1 Open the email.
• Step 2 Click Save Address in the menu bar.
• Step 3 Verify that our contact information is correct
• Step 3 Click OK on the next screen.

Window Live Hotmail
Adding to the Address Book doesn’t automatically add you to the Safe Sender list; you must mark the sender as Safe.

• Step 1 Open the email
• Step 2 Click on the Mark as Safe link

Yahoo! Mail

• Step 1 Open the email
• Step 2 Select the Add to Address Book link.
• Step 3 Enter the email address of the contact and click on Save Contact.

Wondering about VerticalResponses' API? When and how to use it? Join us as we take you through the ins and outs of using our API to link up your data to your VR account.

The templates are a starting point for your email, and many are fully editable so you can truly make them your own. Whether you use the Wizard or the Canvas tool you can create the email look that you want using one of our templates. Join us as we go through how to make a template work for you.

Using Facebook for your business has become a really important part of marketing for small businesses. With 700 million Facebook accounts and growing, chances are you have a personal profile, but have you set up a Facebook Page for your business? If not, here are a few steps to get you started, plus a few links to help with any other questions you may have.

What is a Facebook Page?
 
A Facebook Page is a public profile that allows you to share your business/organization or products with Facebook users. They are very similar to your personal profile, and with Pages you can add applications that help your company or organization engage with your audience, through friend recommendations, News Feed stories, Facebook events, and beyond. You can create and manage a Facebook Page for your organization from your personal account.


To Get Started:

1. Click here to start setting up your Page. There are six options to get started here; most businesses will select the second one - Company, Organization or Institution.  If the account you are setting up is for a non-profit organization you definitely want to set up a Page and select the option just mentioned. Pages have more options and analytics that all businesses, including non-profits, will benefit from.

2. Facebook will walk you through setting up your new account, starting with the industry your company/organization is in and the company name. From here you can start adding info about your company, profile images, contact info, etc.

Help converting your Profile into a Page

Help with Facebook Pages http://www.facebook.com/help/?faq=12320#!/help/?page=175

Looking for a quick overview of your new VerticalResponse account? Check out this demo! For a more in-depth look and live Q&A join one of our weekly demos!

Looking for a quick overview of your new VerticalResponse account? Check out this demo! For a more in-depth look and live Q&A join one of our weekly demos!

Learn the ins and outs of using images in your emails, including:

• Sizes to use in emails
• Using Alt text
• Creating an email from an image

Join our marketing team members as we dive into some email creation specifics!

How to build an email list is one of the most common questions we get at VerticalResponse. In this webinar we will discuss how to build your list and help you engage, connect and build strong relationships with your customers.

Just want to look at the slides? Check them out here!

When it comes to social media marketing, it's easy to feel like B2C companies get to have all the fun. This webinar will prove that B2B businesses can get in on the action too!

Join Marketing team members as we cover:

• Social best practices for B2B marketers
• Which social networks make the most sense in the B2B space
• How to turn traffic and social fans into leads, conversions, and beyond

Just looking for the slides?

Did you miss the recent Roost live demos? Check out this recorded version!

Join VerticalResponse marketing team members to learn how surveys can help build relationships with your customers and grow your business. We will also go over how to use our survey tool including:

• Choosing the template that's best for you.
• Create & edit your questions.
• Analyze the statistics and reporting data you get back.

Be sure to bring questions you have about surveys, and we will answer those too.

Have you thought of creating a blog for your business but aren't sure where to start?

Join our Marketing team members as we cover:

• How to create a blog
• How to get started
• Content ideas
• Plus, learn how to use your email marketing and blogs together!

Our marketing experts will take you from start to finish for this fun and personal form of social media.

When using VR for Appexchange you can updated the stats from your VR account back to the Leads and Contacts in Salesforce. VR includes a custom object during the installation to show the email activity such as open, click, bounce and unsubscribe. This information can also be reflected in a Salesforce Campaign History object with just a couple of modifications to the Campaign.

To add Open, click, bounce and unsubscribe reporting to Campaign History follow these steps:

Create your campaign, be sure to click the Active box so that VR can find your campaign. Once the campaign is set up click on Advanced Setup.

• Under Member Status Values click Edit

Then add these fields exactly as they are here:

• Opened
• Clicked
• Bounced
• Unsubscribed

And check the Responded box. Once they are set up click Save.

Once you've installed VerticalResponse in your Salesforce account you may want to make some changes.  If you are not seeing your data update from VerticalResponse to your Leads and Contacts make sure you've set up these following tips. A Salesforce admin will need to make these types of changes, if that isn't you, just ask the person at your company who is.

Adding VR Email History to Leads and Contacts

• Setup > App Setup > Customize > Leads (or Contacts)> Page Layouts. Alternatively you can also access this from a lead or contact by clicking the Edit Layout link in the top right.
• Choose your Page Layout and then click "Edit"
• Select "Related Lists" from the menu at the top of the page and locate VR Email History
• Drag the VR Email History Lead into the page below. You can adjust anything on this page by dragging it to the postion you like using your mouse.
• Click "Save" in the top left corner to save changes on the page.

Customizing the List View Display for VR Email History Lead or Contact

These instructions are for either Leads or Contacts, you will need to set up both separatly though. This can be done at the time the VR Email History is set up in the layout, but this info can be adjusted as needed for reporting. In order to see Opens, Clicks, Bounces and Unsubscribes on your Leads or Contacts you must set up these fields.

• From the layout page find the VR Email History box (click Related Lists to jump to that area)
• Click the wrench icon above VR Email History box
• Customize your list view display for Leads
• NOTE: We recommend the following display fields:
  - Email Name (default)
  - Mail Date
  - Sent
  - Bounced
  - Opened
  - Clicked
  - Unsubscribed
• When finished, click "OK" and then make sure to click "Save" in the top left of the Lead Layout page.

Adding Email opt-out to Leads or Contacts   

In order to pull a list of leads or contacts the email opt-out field must be set up for both leads and contacts.

• Setup > App Setup > Customize > Leads (or Contacts)> Page Layouts. Alternatively you can also access this from a lead or contact by clicking the Edit Layout link in the top right.
• Choose your Page Layout and then click "Edit" Select "Fields" from the menu at the top of the page and locate Email Opt-out

• Drag this field into the page below. You can adjust anything on this page by dragging it to the postion you like using your mouse.
• Click "Save" in the top left corner to save changes on the page.

List Creation

Missing option to create list from Campaign 

• Not every Salesforce account has the SF Campaign module as part of their org, verify that you have access to the Campaign module.
• Goto "Setup > My Personal Information > Personal Information" and make sure "Marketing User" is checked.
• Make sure these 3 fields are visible on the Campaign detail page: Total Leads, Total Contacts, and Description.
• If any of those are missing, go to "Setup > App Setup > Customize >Campaigns > Page Layouts". Edit the "Campaign Layout", and drag the missing field(s) into the layout.

If you are a new customer, simply follow the installation and customization steps to create your new account.

1. Visit the AppExchange

• Go to the VerticalResponse listing on Salesforce.com’s AppExchange. Note, if using Group Edition install this version.
• Click “Get It Now”
• Provide your contact information and click on Submit
• Enter your Salesforce Username, Password and select whether you’re a Salesforce Administrator, Salesforce User or a Free 30 Day Trial User. When finished, click on Continue.
• Designate if you would like to install the app in your Production (including Developer Edition) or if applicable, in to your Sandbox. Once you’ve read through Salesforce.com’s Terms of Service, click on Continue.

2. Review Package Components, Set Security Levels & Install

• Before installing you will have the option to review all the components of VerticalResponse for AppExchange. The package name, version, description will also be noted. Simply click “Next” to proceed.

• VerticalResponse for AppExchange requires access of your Salesforce.com objects through the API. Please review and approve the required access by clicking on “Next”.

• Choose security levels to determine which user profiles can access VerticalResponse for AppExchange. Click “Next” to continue.
• Now you’re ready to install the application! Just click the “Install” button and VerticalResponse for AppExchange will be added into your Salesforce.com account.

3. Completing the Installation and Exposing Custom Objects

• Now that the application has been installed you have the option to immediately deploy the Custom Object components or choose to customize them first before rolling them out.
• If you choose to deploy the Custom Objects now you will see a listing of the two reporting objects: VR Email History Lead and VR Email History Contact. To proceed, simply click “Deploy”.
• Almost done! You’ve now completed the initial installation of VerticalResponse for AppExchange and you will see a summary screen that displays the application details. In addition “VerticalResponse” now appears in the AppExchange drop-down menu in the upper right-hand corner of your salesforce.com account.

Learn more about email delivery, including changes that the top 4 ISPs have implemented and how that will impact your emails.  Join delivery and marketing team members to find out whats new in 2012.

Want to look at the slides?

Location based marketing couldn't be hotter right now. Whether you're a brick-and-mortar retail business or a national brand, geo-location tools can help you build buzz and drum up new business. Join Marketing team members as we cover:

- Which geo-location apps you need to know
- How to leverage them to build social buzz and drive foot traffic
- Innovative geo-location campaigns to inspire your planning

Release Notes for our Event Marketing Tool

Event Marketing Release Notes May 3, 2012

Fixes

• Invitation and Reminder Tooltips - In a few cases, invitations and reminders sent for events would fail for various reasons without returning a message. If this occurs the status of the message will now be set to "Rejected", and the reason will be shown in a tooltip.
• Country field added to Guest Questions - Customers have requested adding a Country field to the list of questions they can ask attendees and this is now available.
• State field updates for Attendees - If attendees chose a country other than the United States during checkout the State field became empty. Now this will instantly change to "Outside of the US" when attendees register from foreign countries.
• Set Target for Links - When links were added to guest questions and the target was set to "New Window" the value was not saving properly. This was also happening in the Event Details section and both issues have been fixed.
• Offline Transaction Details Corrected - When viewing the details for an offline transaction the application used to show these as online transactions. This has been fixed and will display properly.

Event Marketing Release Notes February 28, 2012

Copy Events - Previous events can now be copied and re-purposed to create drafts for upcoming events. From the Event Dashboard in the Other Tools section, click the option "Copy This Event" to create a new event copy. This action will copy all of the details of the original event including event details, receipts, guest questions, etc., so make sure all these details are correct before publishing the new event.

 

Fixes

• Reminders not Copied when Copying Events - Reminders were not being copied to new events when the Copy Event feature was used. This has been fixed.
• Changing Text Color in Event Details – The text color for Event Details would always default to white and not allow changes. The text color picker in the Event Details section now works as expected.
• Incorrect Email Status - A very small number of invitations were rejected after sending, without updating the Status on the Manage Invitations page. If this occurs, the status will now show as "Rejected" and mousing over this value will display further instructions.

Event Marketing Release Notes January 29, 2012

Cause Marketing block added for Corporate Events - Many for-profit events give a portion of their proceeds to one or more causes like charities and community initiatives. To support these events we have added an optional Cause Marketing section when designing the Event Page, allowing the event organizer to feature the causes they are benefiting.  

This new section will look and behave similarly to the Sponsor Block, but only appears if the event is charging attendees:

 

This new feature then allows ticket buyers to make an optional donation to the causes during checkout.
 

 

Fixes

• Internet Explorer Issues - A couple issues have been fixed which impacted customers using one of the recent versions of Internet Explorer.

• The "Display Settings" and "Add a Sponsor" links didn't work properly when embedding YouTube videos in the event page [IE Version 9]
•  Users will no longer experience a crash or the infinite spinning ball when sending test invitations [IE Version 8]

• Potential Crash During the Donation Process – Some attendees had their browser hang after leaving the "confirm email address" field blank when registering for events. This behavior no longer occurs.
• Label Field Disappears on Guest Questions - The label field no longer disappears after adding several Guest Questions for an event.
• Could not Edit the "Thank You Page Message" - Edits made to the Thank You Page Message for guests under Receipt Setup now work as expected.

Managing social media marketing can be a time consuming process, especially for small businesses. Roost can help you manage both your posts and any comments you get from them. This video will walk you through the steps.

Managing social media marketing can be a time consuming process, especially for small businesses. VerticalResponse knows how tough this can be for anyone and we have a tool help manage your posts.

With VR Social you can manage posts to your Facebook, Twitter or LinkedIn accounts, schedule when and what is posting and even respond to replies on social media all through the same program. How? It's easy, just follow these steps:

First, set up either a single post or a campaign and publish, click the links to find out more about how to do this. For more help with VR Social and Social Media click here.

Once you have posts on the My Post page, you can see responses by the red alert dot. This will show you if there are any unanswered comments and the number will let you know how many.

To reply, just click the Details button for that post, type the answer in the Comment box and hit enter. Once you do this the red alert dot will be removed, but if any new replies to your posts are added you will see it again. Easy!

Presentation for Wine Road December 2011

Slide deck from Presentation at Wine Road, December 2011

Looking to expand the reach of your Facebook Page? Want to jazz up your wall or add a new tab? Join our VR Marketing experts as we take you through tools and suggestions for getting more out of your Facebook Pages.

How many posts do I get each month?
Each account is alloted 40 posts per month, except for premium paid accounts, which have unlimited.

How much does VR Social cost?
Accounts are free to set up! We do offer a premium Real Estate account for $24.90 per month, but the other accounts remain free.

How do I know how many posts I have left for the month?
If you click on the Single Post or Campaign button, you will see text above your destinations that will share with you how many posts you have left in your account and when your account will renew.

What's the difference between a Facebook Page and a Profile? Should I have both?
Each Profile represents an individual and must be held under an individual name. Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.
Note: Pages are managed by administrators who must each have his/her own Profile. Pages are not separate Facebook accounts and do not have separate login information. To access the pages you are an administrator, click here. http://www.facebook.com/home.php?#!/pages/manage"

Does VR Social support LinkedIn now or will it in the future?
Yes! We recently added the option of including LinkedIn for your posts.
 
How can I go back and edit a campaign?
The campaign editing functionality is coming soon. Right now you can only edit individual posts. You can go to your My Posts page and put your cursor over the post you want to change. You can then delete, change the date and time it goes out or change your comment copy.

Can reply to posts through VR Social?
Yes! To find replies look on the My Post tab,  find your post and you'll see the number of comments. Click on the Engagements link in the top right corner and you'll see the comments and a box to reply. Type in your response, hit enter, and the reply will be posted for you.

I don't have a Facebook Page. How do I get one?
Go  to http://www.facebook.com/pages/create.php, select your business category, name your page, complete the security check, and click the Create Page button. Your page has now been created. Next, follow the onscreen prompts to enhance your page by adding pictures, editing contact info, and inviting your friends and connections to “Like” your page.

What is the difference between the free and premium versions of the VR Social Real Estate Tab?
The free tab provides basic geographical information where the premium tab provides additional functionality such as MLS search and lead capture. The premium tab also allows the owner to brand themselves as well as their real estate business

How can the Campaign Creator help my business?
The Campaign Creator was specifically designed with business professionals and small businesses in mind. A lot of these busy professionals would love to use platforms such as Facebook, LinkedIn and Twitter in their marketing mix but lack the time and knowhow to utilize it effectively. The Campaign Creator solves those issues by allowing the setup of a social marketing campaign with a prescribed structure and content that will help touch your audience on a consistent basis.

Why does the application request for permissions when I install it?
Our application needs certain permissions to execute some of the functionality built into it like being able to post onto your Personal Profile wall. We will never sell your data or use it in any way that would violate our terms of service.

How do I change the content that is available to me in my Campaign Creator?
After your loggedin to your account, click the Sources link in the upper righthand side of the My Post page. From here you can either click the change button next to your industry or you can scroll down and choose different special interest content by clicking the “Turn On” or “Turn Off”buttons next to the content of your choice.

What is My Circle?
My Circle is an innovative way to leverage your circle of friends, employees, similar professionals or other key contacts to share content and promote each other. A REALTOR may invite appraisers, contractors, mortgage brokers etc. This circle jointly promotes each other's businesses and content, making them all more effective.

How do I share content with My Circle?
Once you have created a Single Post or Campaign, you can go back to the “My Posts” section of the Campaign Creator, hover over the piece of content your would like to share and click the “Send to My Circle” link at the bottom of the post. A box will appear with all of the people in your Circle and you can choose the ones you would like to share with and then click the “Done” button. Those people will get notified if they have email notifications set and the content will appear in their Post section when they create their next campaign and/or single post.

How do I post videos in my VR Social Campaign Creator?
Campaign Creator does not currently allow you to upload a video directly but you can use a link from any of the popular video sites such as YouTube.

Who uses VR Social?
We have many types of users.  If you’re a professional such as a lawyer, CPA, or Personal Trainer, word of mouth marketing and referrals are critical to your business.  VR Social Campaign Creator helps you create personal connections that get you referrals. VerticalResponse is also ideal for businesses such as restaurants, boutiques and others to help build community & engagement around your brand. Organizations such as non-profits, schools and associations also use VerticalResponse to build community.

What are the key benefits of VR Social?
VerticalResponse makes social marketing simple and efficient.  

The VR Social Campaign Creator helps you create and manage sets of posts to social networks like Facebook, LinkedIn and Twitter accounts.  In just minutes, you can set up your social marketing for the week.  VerticalResponse helps you build your audience efficiently and quickly, giving you feedback and showing you analytics along the way. 
VerticalResponse can also help you understand how valuable your current audience is.  The VR Social Local Scorecard shows you what portion of your audience is within your local area, and it gives you a score that tells you how your audience development efforts are doing. 

Ready to set up some posts? Nothing could be easier. First, log into your VerticalResponse account, click Social in the blue navigation bar and then select either Single post or Campaign.

Wondering what the difference is for these two options?

Single post will allow you to post an update, a link, a picture, an artcle, whatever you choose, to Twitter, Facebook or both. It will be posted just once to the account or accounts you choose. You opt to post now or schedule your post when you want it to update.

Campaign will allow you to manage multiple posts to your accounts. You can pick Twitter, Facebook or both, but all posts in the campaign will go to the accounts you select.

Destinations: To get started, lets set up a Single Post. Click the blue button and then select where you want your posts to go. Click Go to Next Step.

Time: Select when you want the post to show up, now or at a particular time or date.  Click Go To Next Step

Post: Now you can write your post. The tool makes it easy to see the different types of content you can share. We can even help with the content from our Content library. Once you add the information for your post click Next Step and you can finish the process.

Campaigns work the same way but you can set up more than one post at a time and set them go out when ever you like, or we can give you suggestions on what would be a good time or date.

To help you get started with posting to social media regularly we offer a Content Library to suggest ideas for your posts.

To find the Content Library simply start a new post, either a single one or a campaign.

Now you can write your post. The tool makes it easy to see the different types of content you can share. We can even help with ideas from our Content library. We give you 5 different types of posts, but basically they all are updating info to your Facebook, LinkedIn or Twitter account as a post.

• Link - You’ll see content from different sources that are relevant to your business and your followers.
• Questions - You can post questions to help keep your followers engaged.
• Status - Update your status with your comments. We’ll keep track of the characters if you are posting to Twitter.
• Quote - Share an inspiring quote, we even have some for you to select from.
• Photos - Photos can help keep your followers engaged, include photos from around your office, new products or services, Sales, etc. You can upload from your computer, paste in a hosted url, or import from your facebook page.

If you are using a single post you will select just one of these options. For Campaigns you can select a mixture of any number of these post types.

We pull information from the web based on settings in your account. You can change these settings if you wish to see other data suggested. To do this click on Source in the top right corner of the account. You’ll have the option to change your industry here -  click Change  and select the correct option. You can also add feed from your favorite source on the internet including A favorite blog or Your own blog.

You can add other categories of interest here as well by toggling the Turn On/ Turn off buttons.

The My Posts tab allows you to manage your posts, either live or pending. My posts shows you what your posts will look like when they publish to your social networks. In this view, you'll see all the posts you've scheduled or sent for whatever time period you've indicated in the left-hand "Filter Posts" box.
You can sort them either through a calendar view or from list view.

Lets go through some of the features of this page:

• Sort - Click "recent" next to "sort:" to view your posts as either sorted by most recent or least recent.
• Review - See when posts are scheduled to go out, or when they went out. Also to which social networks they published and the campaign name.
• See Post Types - In the bottom right-hand corner of each post, you'll see an icon that tells you what type of post it is (Link, Status Update, Question, etc.). These correspond to the icons you see when you set up the post type.
• Edit - Change the date, time, and comment for scheduled posts. Just place your mouse cursor over the post you want and click the "edit" button. (You are only able to edit posts that haven't yet published.) You can't edit any Links you've created. To edit Links, delete the one you don't want and create a new post by clicking the big, blue buttons in the right-hand corner.
• Delete - Remove posts you don't want to go out. Place your mouse over the post you want to delete and click the "x" icon in the upper-right. (You can't delete posts that have already published.)
• Details - Shows the engagement level of your post based on likes, shares and comments. The status area will break down the engagement based on social platform, either twitter or facebook. Also, once someone replies to your post, you can add your own comments without leaving VerticalResponse.

The left side of the page will filter the posts you see on the right if the boxes are checked or not checked. You can select a date range and individual filters.

• Time - Select the date range of posts you'd like to see. This will show you all posts that have either been published or are scheduled to publish for that date range. We default a date range, but you can change it by clicking the calendar icons and adjust the "from" and "to" dates.
• Status - Choose to see posts that have already been published (sent), are scheduled for the future, or both combined.
• Campaigns - Select which campaigns you'd like to see or not see. We will bring back all campaigns within the date range you've selected.
• Type - Select which post types you'd like to see or not see. For example, if you deselect "Links," you'll see all types of posts except Links.
• Destination - Select the social media network destinations to which you've published. Either Twitter, Facebook, LinkedIn or all three.

With VerticalResponse, you can quickly and easily expand the reach of your social marketing to build customer relationships. And it’s easy to get started!

First, you’ll need to set up an account.  You’ll need to fill in a little info which will only take a minute.

Once you are logged in you’ll need to link up your Twitter, Facebook and LinkedIn accounts so you can add posts. You’ll see the option to set up any of these accounts from this page. You can set up your personal Facebook account and your business page as well. After you have entered your account info for your social media Go to Next Step.

From here you’ll be able to set up a single post or start a social media campaign.

Now that you have an account, setting up posts for your Twitter, Facebook or LinkedIn accounts couldn’t be simpler. For help with this check out the video Social Media Posts for Roost.

Creating a campaign with VR Social is an easy way to manage your social media posts. It will allow you to schedule multiple posts at one time, so your social media can be taken care of for a day, a week, a month, whatever you choose.

• To set up a campaign log into your VerticalResponse account, click the Social tab and then select Campaign.
• Select which social media accounts you wish to post to. Remember, with a campaign all posts will go to all the options selected in the first step.
• Next, set up when you want your campaign to post.   We have some defaults for campaigns based on social media best practices but you can make adjustments if you like. Set up how long you want the campaign to run and if you want to include weekends or not.  Select the date your campaign should start on and the hours of the day they should update.
• Next give your campaign a name to help keep track of the info included.
• The last step before posting is to set up the info you want to include. To make it easy, we have suggestions for content from our content library. For campaign I selected of 7 days its suggested that there are 8 posts broken into: 2 links, 2 questions, 3 updates 1 quote

We give you 5 different types of posts, but basically they all are updating info to your Facebook,Twitter or LinkedIn account as a post.

1. Select a Link type post and you’ll see content from different sources that are relevant to your business and your followers.
2. You can post questions to help keep your followers engaged.
3. Update your status with your comments. We’ll keep track of the characters if you are posting to Twitter.
4. Share an inspiring quote, we even have some for you to select from.
5. Photos can help keep your followers engaged, include photos from around your office, new products or services, Sales, etc. You can upload from your computer, paste in a hosted url, or import from your facebook page.

Once you have set up the posts for your campaign click the Post button in the bottom right corner.

Now that you have published your campaign, any edits you wish to make can be done from the My Posts tab in your account.

Join this webinar, hosted by VerticalResponse Delivery Manager Kiersti Esparza to learn about bounces, how VR handles them and what you can do.

Join marketing team members as they cover some of the most common email mistakes and how to fix them!

VerticalResponse marketing team members dive into the Lists section in VerticalResponse and show you how you can get the most from your lists using the Segment tool. The VerticalResponse Segment tool is a powerful and free application that allows you to create more targeted lists, run exclusions, and setup split tests using any data in your account.

Once you have learned how this powerful tool works, learn how to put it to the test! We will cover how to test your subject lines and emails to get the best results from your email marketing.

Join the VerticalResponse marketing team, for this free webinar, to discuss why you should add postcards into your holiday marketing mix.

Find out:

• How to use them
• Postcard best practices
• Lots of ideas and examples

Now is the time to get holiday ready! Join VerticalResponse marketing team members as we share some ideas and approaches for effective holiday emails. We get lots of questions from Non-profits asking about Email Marketing and Social Media specific to their needs. This webinar will help guide you through what you need for both, with tips, tricks and some great examples to help inspire you this holiday season.

View the slides here:

Now is the time to get holiday ready! Join VerticalResponse marketing team members as we share some ideas and approaches for effective holiday emails. Learn great tips for copywriting and content that will make your emails shine this holiday season!

Ever since Facebook switched over from FBML to using iFrames for custom fan page tabs, we've gotten a ton of questions about how to add a VerticalResponse opt-in form to a Facebook fan page. Fear not, it's super easy!

Step 1: Create a FREE VerticalResponse opt-in form

• Go to the ‘List’ section in your VerticalResponse account.
• Click to create a new opt-in form.
• Name it.
• Design your form, don’t worry we make the design part very simple.
• Choose a pop-up thank you page, Facebook will not let you redirect to another site.
• Choose if you want new registrants to be added to an existing list or if you would like a new list created.
• Set up any alerts.
  
• And publish. Need a tutorial?

Step 2: Add the Static HTML for Pages application to your Fan Page

• Search "Static HTML for Pages" in the Facebook search bar or click here.
• Click Add to my Page.
• In the window that pops up select your fan page. Once you do that, the app will be added.

Step 3: Add your opt-in form 

• Go to your fan page and locate the newly installed app in your tab menu. You may have to click "more" in order to see it.


• Follow the app's instructions and paste the VerticalResponse opt-in form code into the empty box.
• Change the name of the tab, maybe "Newsletter Sign Up Form" or "Email Sign Up."
• Save these change.
• Go back to your fan page.
• You're good to go!

We have added this application on to our fan page so check it out if you would like to see what it looks like before you begin.  

The above directions create a separate tab for your newsletter opt-in form. If you would like to maximize the number of newsletter sign ups I would recommend having your opt-in form display on the main page when people who are not yet Fans find your page. To add your opt-in form to the main page follow these steps:

• Have the admin to your Facebook Fan page sign in.
• Click the settings button that is located under the share button on your Facebook Fan page.
• Change the drop down bar, Default Landing Tab for Everyone Else, to ‘Newsletter Sign Up.’

It’s as simple as that!

Join us, with special guest Eric Schrader from Givezooks!, as we go over using our new events feature. Plus, learn great tips to help get you started creating your own successful event.

Some of the info we will cover includes:
• Create, send and track email invitations and reminders
• Promote through Facebook, Twitter and other social networking sites
• Sell sponsorships and recognize sponsors
• Solicit donations from ticket buyers as well as from those who cannot attend
• Track event performance through an easy-to-use Event Dashboard
And more!

Online Social fundraising is about much more than just taking credit cards and paypal and slapping a big "Donate Now" button on your website (though a big visible button is very helpful). It's also a lot more than yelling at folks on Twitter and Google+ to donate. Successful online social fundraising requires lots of pieces of your marketing strategy and your technology tools to work together to provide a seamless, inspiring, and comforting experience for your donors.

Learn how in this webinar. Join VerticalResponse and David J. Neff for this info-packed webinar specifically made for non-profits like you!

http://www.verticalresponse.com/non-profits

http://www.daveiam.com/about.html

Tools for reporting and tracking your Facebook successes. Join our VR Marketing experts as we take you through tools and suggestions for getting more out of your Facebook Pages.

Learn more about email delivery and what you can do to help get your emails to the inbox.  Join marketing team members to find out why optin lists are better for your email marketing and tips on how to create your email to avoid spam filters.

Starting Out with SEO covers the very basics of search engine optimization. If you are one of the many who has heard of SEO but not sure where to begin, this webinar will cover simple actionable steps to get you started.

Join VerticalResponse marketing and product team members as they show you how to create an email using advanced tools like Canvas and Freeform HTML.

- Learn the do's and don'ts of HTML for emails
- Pick up some tricks for using the Canvas tool
- Plus more!

View the slides instead.

Take your social media to new heights using tools to help engage with your audience. Join VerticalResponse marketing team members as we go through new tools to help manage your social media and get better results.

Lifecycle Marketing focuses on the entire customer lifecycle, from their first interest in your company, their first purchase, to their becoming an advocate for your business. Join VR marketing team members and learn the the phases of your customers and how to keep in touch with them through out their lifecycle.

Sell tickets to your events (or offer them for free) with an included Shopping Cart feature.

Other Event tutorials:

• Merchant Services for Events
• Event Invitations
• Event Management

Learn about the Merchant Services you can use with VerticalResponse Events.

Other Event tutorials:

• Creating Tickets for Events
• Share/Promote Your Event
• Event Management

Selling tickets for your event is easy! Once you’ve created your Event mouse over the ticket section. You can quickly add ticket information for each ticket type you want to offer. There are some special ticket types you can set up as well.

If you have limited time tickets for sale, say an early bird offer, you can denote how long that special pricing is available.

1. Click Add Ticket
2. Enter the ticket name
3. Set up the price
4. Click the box for the Restrict by date and enter the length of time the tickets will be selling.
5. Fill in the description, how many attendees per ticket and click Save when done.

You can also create tickets sold in packs, for example a table at an event, a round of golf or a family pack. This option also allows you to collect additional information about your attendees if needed.

1. Click Add Ticket
2. Enter the ticket name
3. Set up the price
4. Fill in the description and how many attendees per ticket, for example 4 for a family pack or 10 for a table, whatever works for your event.
5. At the bottom of the window click the link to collect additional information.
6. You can collect basic information about your attendees and set up your own questions here.
7. For the family pack example tshirts are included so collecting the size information is important. You can set up the data you need to collect for each ticket holder by selecting the Family Pack ticket and then Ticket Buyer and Guests.
8. You can also select what data should be collected for each ticket type, or if you want that data for all tickets.

You are all set to take your Event live!

If you do happen to get a ticket purchase offline, you can still account for it by entering the transaction in your event marketing account.  You may want to do this so that the available tickets listed online are correct and also if you want to have a complete 'Registrations' report.  It may also be helpful when sending reminders.

1. First, select 'Offline Transactions' from the Events menu on the left side of your Event Dashboard
   
   
   
2. You will get a form that has two sections 'Payer details' and Transaction details'.
   
   
3. In the 'Payer details' section add the purchasers contact information.  You can input their email and it will allow you send them a reciept email .
   
   
4. In the 'Transaction details' section add specific details about the transaction.
   
   
5. Finally, make sure you save the information by clicking the 'Continue' button.  If you have setup any Guest question you will be directed to fill those out at this point.

You can easily send an invitation email about your Event through your VerticalResponse account and track the email's performance.

Other Event tutorials:

• Event Invitations
• Upload Your Mailing List
• Event Management

You can easily send an invitation email about your Event through your VerticalResponse account.

Other Event tutorials:

• Upload Your Mailing List
• Create a New Event
• Track Your Event Email

You can setup your Event using our easy-to-use templates and publish it online in minutes!

Other Event tutorials:

• Creating Tickets for Events
• Event Invitations
• Event Management

Want to start your Event Marketing with VerticalResponse?  This video will show you how to set up your free Event Marketing account.

Other Event tutorials:

• Create a New Event
• Creating Tickets for Events
• Event Management

If you plan to sell to tickets to your events you’ll need to set up a way to accept payment for the tickets. The easiest way to do this is through Paypal and we’ve made it simple for you to set that up.

From the Account Dashboard click on Merchant Services in the menu on the left
Enter the email address associated with your Paypal account. Our system will verify that you have an active account and let you know it was connected successfully.

Don’t have a Paypal account yet? There is a link in the window to take you to Paypal and set one up. Its free to create a new account and by using this process you’ll get paid right away for the sale of your tickets.

You can easily invite people to your event using your VR account. Once you’ve set up your event with the info you want to include, look to the bottom of the left side column and click on Invitations.

1. Click New Invitation on the top right
2. Create a catchy subject line
3. If you wish to remove any sections from the email uncheck the box at the bottom
4. Click Send test
5. Once you have checked that the email looks good in the test, finish the steps to launch it.
6. Click on Edit next to the name of the email.
7. Then click Add Recipients
8. You’ll see a list of the mailing lists from your VR account on the left side of the window. Drag and drop the ones you wish to use into the ‘To’ box, then click Send at the bottom of the window when you have completed all the steps.
9. The email will be sent out of your VR account, so you will see the tracking for the email in the Reporting section.

If you want more control over how your email looks you can get a link for the event to use in an email set up in your VR account.

1. Once the event is created go to the Event Dashboard and find the Promote menu on the bottom right side.
2. Click ‘Get a Link to Send Out’ and copy the url in the window.
3. Create your invitation in the Email section of your VerticalResponse account, either using one of our event templates or your template.
4. Paste in the url for your Event for your email recipients.
5. Send email as you normally would through VerticalResponse

We've covered lots of social media platforms recently, and its time to tackle blogs! We'll take you through some basics of blogging, learning to find your voice for writing your blog, technical aspects and more. Our marketing experts will take you from start to finish for this fun and personal form of social media.

How do I promote my event on our website?

Your event can be promoted on your organization's website with either a widget or a button.  Depending on how you plan to use it, you can use either or both.

Event Widget for your Organization's website

An Event Widget can be thought of as an Ad for your event that can be placed on any web page.  You can add details about your event and it links to the event page you created.  It can also be set to animate in order to bring attention to it.

NOTE:  You can share your widgets with a corporate sponsor or anyone who wishes to help promote your event.

1. On your Event Dashboard click 'Widgets and Links' from the menu on the left.
2. You will then be able to either 'Create' or 'Edit' an existing widget or use a link that has already been created for you.  Choose 'Create' to make a new widget.
3. The Widget configuration page will allow you to adjust the look of the widget and what is displayed.  You can adjust the width, the colors, the headings that are shown and your own detailed message.
4. Once you have the widget configured, click the  'Create Widget' button
5. You will now be at the 'Manage Widgets' page and can copy the embed code to add to your website

Create an Event Button for your Organization's website

An Event Button that links to your event can be placed on any web page to help promote it.  There are several styles and sizes of buttons that are automatically created for your event and can be found under the Widgets and Links tab.

1. On your Event page select  'Buttons' under the 'Widgets and Links' section.
2. You can choose from the types and sizes of buttons available.
3. Select the 'Embed' code for the button you like and then either give that to your webmaster with instructions on where to place it on your website or if you can update your website, place the embed code in the desired location.

How do I promote my event on our Facebook page?

There are several key ways to promote your event on your organization's Facebook Page.

Publish to Facebook

Sell tickets and sponsorships to your event, right in Facebook. Click here for setup instructions.

Event Badge for your Organization's Facebook Page

An Event Badge is automatically created for each event you set up.  It includes the high level details of your events and a link to register.  This badge would typically be placed on your Facebook Page Wall so that it is readily visable to your fans.

1. On your Event Dashboard select  'Facebook' from the menu on the left side.
2. The Facebook Badge preview screen has two sections, the first shows a preview of the badge and the second section shows the HTML that you will add to your Facebook Fan Page.
3. Copy the HTML from section 2 and then login to Facebook
4. Add the Badge per the following Instructions

Custom Tab for the Event on your Organization's Facebook Page

A Custom Event Tab is automatically created for each of your givezooks events.  It includes the details of your events, links to register or donate and the event details of your event.  This Custom Page will be able to be placed on it's own tab and you can even make that the default tab for the visitor.

Post the Event to your Fan Page wall

How do I publish my event on Facebook?

From your event dashboard, select 'Facebook,'  follow the install link, and follow the install directions below.

Install SocialEvents App

How do I install the SocialEvents App in Facebook?

1. Log into your VerticalResponse account, click Events then the name of the name of an event and then from your Event Dashboard, select Facebook.

2. Select 'Install'

3. If needed, log in to Facebook,  then 'Allow' Permission.

4. Select 'Click to Install' on each Facebook Page (if you have more than one) where you want to sell tickets.

4. Choose the Facebook Page to which you want to add SocialEvents and select 'Add SocialEvents for Pages.'

5. In Facebook navigate to the Page where you installed the SocialEvents App and select the SocialEvents Tab on the Page.

SocialEvents App is now installed on your fanpage.

Configuring Social Events App to display events.

From your individual profile page in Facebook, you can always see a list of Pages that SocialEvents for Pages is installed on.  You can select 'View' and go directly to the 'SocialEvents' tab on your Page

The first time you visit your SocialEvents page it will say that "We currently don't have any upcoming events..."  You must login with your VR  account info and select the Events that you would like to display.  To do that, select "Manage SocialEvents for Pages" (this is an option that only Facebook Page Administrators will see)

Once you have selected "Manage SocialEvents for Pages", you will be prompted with a login screen.  Enter your VerticalResponse account login info.

Now that you are logged in, the list of upcoming events is displayed and you can choose the ones that you would like to display on your Page.

NOTE:  If you only choose one, it will be displayed in detail and if you choose more than one the list will be displayed and your fans can then select the one that they are interested in and see the details.

Below is what people will see that visit your Page

How do I edit the content of my event on Facebook?

The content of SocialEvents tabs must be edited from within your Events account. All of the information of the SocialEvents tab in Facebook comes directly (live) from the published event page.

How do I set the SocialEvents tab to be the default landing tab on our Facebook Page?

1. Select 'Edit Page.'

2. Select 'Manage Permissions' and select SocialEvents as your default tab.

How do I move the SocialEvents tab up so that the tab gets more attention?

1. Select 'Edit' under the tabs on the left.

2. Then drag and drop the 'SocialEvents' tab up.

How do I change the display name of the Facebook tab?

1. From your fanpage, select 'Edit Page.

2. Select 'Apps' and 'edit settings' under the SocialEvents App.

3. Edit the Custom Tab, Save, and select Okay.

4. Confirm your Custom Tab Name by viewing the page (you may need to refresh the page).

How do promote my event on Facebook?

Check out SocialEvents - Best Practices

VerticalResponse Refer-A-Friend Program

The VerticalResponse Refer-A-Friend (RAF) program rewards VR fans for referring new customers.  Open to all VerticalResponse active customers the program pays $40 for each new referred customer who makes a qualifying purchase. Refer-A-Friend program participants can easily refer friends by Email, Facebook, Twitter and other websites.  It’s FREE to signup and send referrals.

How Does it Work?
To become a RAF program participant, just complete a simple sign up form and then send referrals by email, Twitter, Facebook or generate your own trackable link.
When referring someone by email, the recipient will receive a one-time email sharing a sign up offer at VerticalResponse.  When that recipient spends $5 or more in one purchase, the RAF program participant earns $40.

How is the Refer-A-Friend program different from the Affiliate program?
The affiliate program is designed for professional marketers and is much more complex involving 3rd party networks and their own jargon.  The Refer-A-Friend program is a simpler program designed for VerticalResponse customers and fans to easily share their fondness of VR with others.  Other details include:

•    Easy and quick user signup (name, email, password)
•    Easier to understand, no affiliate networks or affiliate jargon
•    No application process
•    Send referrals in less than 30 seconds

Who is eligible to participate in the Refer-A-Friend program?
All VerticalResponse active customers and employees are eligible to participate.  Partners and Affiliates are not eligible to participate.

How much does the Refer-A-Friend program pay?
When a program participant refers a new customer that spends $5+ in one purchase, they will earn $40.

How and when does a participant earn their reward?
Payment is payable by Paypal to their registered email 45 days after the referral sale has been conducted. Paypal is the only way to receive rewards and rewards are not transferrable to another Paypal account.

How can someone sign up for the Refer-A-Friend program?
Sign up in less than 30 seconds at  friends.verticalresponse.com

How can I learn more?
Any Refer-A-Friend questions can be sent to .(JavaScript must be enabled to view this email address).

What if I forgot my password for RAF?
The log-in screen has a link to set up a new password if you have forgotten.

I don't have a Paypal account, how do I get paid?
All payments are being done through Paypal, if you don't currently have an account you can easily set one up at the Paypal website.

I signed up with an email address not on my Paypal account, can I change that?
The payments for RAF will be made to the email address on the account, the payment is not transferable to another Paypal account. Paypal does make it easy to add another email address on the account, so if you signed up with an email address different from your Paypal account just add it in.
To do this:

1. Log into Paypal
2. In tool bar at the top find Profile on the right side
   
   
   
   
3. In the menu from that tab click 'Add or Edit Email'


4. Click Add in the bottom right to add new email address to your Paypal account

Central Coast SBDC presented by Jenny Klimisch

1. From the 'Account Dashboard' select the Event you wish to edit.
2. Click 'Edit Event Page.'
3. Hover over the section that you want to hide and click anywhere.
4. Select 'Display settings.'
5. Check 'Hide section entirely.'

From the Event Page Editor, select 'Preview' at the top. If the green light shows next to the 'Preview' button, you are looking at the event preview - what visitors to the site will see. If the red light shows next to the 'Preview' button, you are in 'edit' mode and so can edit any of the sections of the event page by hovering over the section to be edited and clicking anywhere within that section.
From the Event dashboard, select 'View' in the upper right hand corner. "This is a DRAFT [click here to continue editing]' will show at the top.

Showing a list of who's coming to your event can encourage others to attend and create buzz. To Show the list of attendees you don't need to do anything - it shows automatically as people register for your event.

Who's Attending?

 Consider 'hiding' this section until there is a number of attendees for your event so that early birds don't show by themselves on the list. To hide the list, simply hover over the section while in the edit mode, click on the section, and select 'hide this section entirely.' Then, once you have a number of people register for the event - unhide the section.

You can add logo to two areas on the event page - in Event Details in the main column or in the Media Window in the narrower right hand column.
To add a logo in the Event Details:
1.    From the Event Page Editor, hover over the Event Details section and click anywhere.
2.    In the Edit Event Description window, use the tree icon to upload and insert images.
 
To add a logo in the Media Window:
1.    From the Event Page Editor, hover over the Media section (below "Get Involved' options in the right hand column) and click anywhere.
2.    Choose 'single picture.'
3.    Browse to the event logo (png, gif, or jpeg with file size < 3 MB) and select 'upload.' You can choose to show other images with your event logo as well.  Choose 'slideshow' and select multiple images; they will automatically show as a slideshow.

To change a logo in the Event Details:
1.    From the Event Page Editor, hover over the Event Details section and click anywhere.
2.    In the Edit Event Description window, use the tree icon to upload and insert a new logo.
 
To change a logo in the Media Window:
1.    From the Event Page Editor, hover over the Media section (below "Get Involved' options in the right hand column) and click anywhere.
2.    Choose 'single picture.'
3.    Browse to the new event logo (png, gif, or jpeg with file size < 3 MB) and select 'upload'; the new logo will replace the existing image. You can choose to show other images with your event logo If you choose 'slideshow' and select multiple images; they will automatically show as a slideshow.

You can add images or video to two areas on the event page - in Event Details in the main column or in the Media Window in the narrower right hand column.
To add images or video in the Event Details:

1. From the Event Page Editor, hover over the Event Details section and click anywhere.
2. In the Edit Event Description window, use the tree icon to upload and insert images and the Film icon to insert the url of a video hosted by a video hosting site, like Youtube or Vimeo.

To add images or video in the Media Window:

1. From the Event Page Editor, hover over the Media section (below "Get Involved' options in the right hand column) and click anywhere.
2. Choose whether you want to add a single picture, slideshow af many pictures, or YouTube video.

If you are uploading pictures (png, gif, or jpeg with file size < 3 MB), browse to each image and select upload. If you choose 'slideshow' and select multiple images, they will automatically show as a slideshow. If you select 'YouTube' insert the embed code from YouTube in the field.

On your event page to the right of the event name, There is a  [Map it] link to a Google map of your event location - you don't have to do a thing. If your event is being held at a location that warrants an additional map (like a particular building at a large college, for example) you might want to insert your own map in the event details.

1. Log into VerticalResponse and click Events.
2. From the 'Account Dashboard' select the Event you wish to edit under Upcoming Events.
3. Click 'Edit Event Page'
4. Hover over 'Event Details' and click anywhere.
5. Add a more detailed description, pictures, or video of your event here. If you're importing content from Word or another word processer, make sure you use the special clipboards (lower right of the toolbars).

From Event Dashboard, select 'Edit Event Page,' then select 'Edit Design' tab.

Pick a Template

• Using the forward and backward arrows, browse and select themes to view its page and background colors.
• Select 'Apply' if you like the defaulted page and background colors, or...

Customize Page Colors

• Pick a color for the smaller boxes.
• Pick a color for the event details box.
• Select 'Apply' if you like the defaulted background, or...

Customize Background

• Pick a color from RGB, Named Color, or Color Picker Menus.

Click 'Apply' in the top right corner to change to the selected template.

Color Combinations - Keep it Simple
Page Colors
Choose one light color and one medium color in the same color range. Avoid bright, vivid colors. Remember that text will be on top of the colored background.

Background Color
Choose a color that contrasts with page colors - very light or very dark.

How do I set up an event?

1. Log in to VerticalResponse.com and click the Event tab.
2. From the 'Account Dashboard' area, select 'New Event’ from the column on the left.
3. Enter the Name of your Event and select 'Create'; this prompts the Edit Event Page to open.
4. In the top section of the Edit Event Page, just below the VerticalResponse logo, mouse over this area and you'll see 'click to edit,' Click anywhere in that section to add information or make edits.
5. The event name you chose in step 3 and other information about your organization is defaulted here. Edit as needed, add the Date & Time of your event (you can chose to hide it on the published page), and make sure the 'hosted by' information is correct.
6. Click  'Save’ at the bottom of the window to save edits.

Are you ready to host an event and need an easy way to manage, promote and sell tickets? Get started with VerticalResponse Events!

• Create your event in minutes using our easy-to-use templates!
• Promote your event via email and share to social networks to pack the house.
• Get real time reporting on how many people have registered and who’s coming.
• Promote and sell event tickets through your organization's Facebook page.
• Send event invitations using VerticalResponse email marketing to pack the house!
• With the latest Social Sharing features in VerticalResponse you can instantly promote your events through social media (like Facebook & Twitter) at the same time invitations are sent to your guests.

Use the power of word of mouth to get your attendees sharing your event with their networks.

Create Your Event

Create a Custom Event in Minutes!

• Easily create and publish an event website in minutes.
• Sell tickets to your events with a Shopping Cart feature that comes out-of-the-box.
• Deposit funds directly in your account using PayPal.
• Send invitations and reminders with VerticalResponse email marketing.
• Track Opens, Clicks and Forwards for your event invitations the same way you do on email campaigns in VerticalResponse.

Share Your Event

Promote Your Event with Email & Social

• Promote and sell event tickets through your organization's Facebook page.
• Send event invitations using VerticalResponse email marketing to pack the house!
• With the latest Social Sharing features in VerticalResponse you can instantly promote your events through social media (like Facebook & Twitter) at the same time invitations are sent to your guests.
• Use the power of word of mouth to get your attendees sharing your event with their networks.

Track Your Event

Track & Manage Your Event

• Monitor attendees, ticket sales and donations with easy to read reports and graphs.
• Track revenue and donations received in real-time for both paid and free events.
• Manage and send fully customizable event reminders, follow-ups and updates.

Attending  or planning events for your business, can be pretty stressful. Join our Marketing Coordinator Jenny Klimisch as she takes you through steps to make your next event easy!
Learn about:
 - Steps to plan for an event
 - Attending an event - what you need to know
 - All about exhibiting at a trade show

And more!

You've heard us talk about Call-to-Actions buttons in webinars and guides, now come learn the ins and outs of buttons in this 30 minute webinar.

We'll cover:

• How to create a button 
• The importance of placement in an email 
• Size does matter
• Color can contribute to more click throughs
• And more!

If you are looking for the slides of the presentation they are here:

We suggest using a call-to-action in your email, what the action is you want your readers to take, and especially using a call-to-action button to help them do just that. Now you can create your own call-to-action (CTA) button!

Our button site will guide you through creating the button you need for your emails, buttons.verticalreponse.com

To help you get started here are a few simple steps:

1. In the Button Text box enter what you want your button to say. It’s best to use action verbs such as Buy, Learn, Create, Start, Sign Up, Register, etc. This is a small space so keep the text to a minimum. Also, to prevent the text from breaking to the next line use alt+space (option+space for Mac users) instead of using just the space bar.

2. Now the fun part! The next 5 drop-down menus let you create just the button you want to use. Each change you make will show up on the sample in the Live Button Preview box.

• Shape - Select from Rounded corners, Rectangle, Square or Circle
• Button Color – Color options are White, Green, Blue, Red, Purple, and Black. Or, if you wish to match a specific color you can enter the color code you would like to use
• Border Color - The default here is No Border but you can add one if you like. Try using white to give a smooth finish to the edges of the button.
• Font - Helvetica, Helvetica Rounded, Georgia, Impact, Trebuchet, Brush Script, Comic Sans, Verdana and Times New Roman
• Font Color - Text color options are White, Green, Blue, Red, Purple, and Black. And just like button color you also have the option to enter a specific color code.

3. Once you create your perfect button enter your email address and click Send Me My Button.
                     

4. Follow the instructions in the email you receive to download it. Then either use it on your website or upload to your image library and use in your email! If you are looking for help adding images to your email please go here.

Also, we have a recorded webinar on how to use Call to Action buttons effectively.

Looking for more tips on using buttons in an email? Check out our blog post!

Learn about the current state of email delivery and get detailed information on what you can to do (and what VerticalResponse does) to ensure your emails are delivered properly.