Click-to-Conversion FAQs

Q: What is Click Tracking?
A: Click tracking is the ability to identify which users have clicked on a link in your email campaign. By automatically modifying the links within your email campaign, the user is first directed to our servers when they click on your email campaign. We record the fact that they clicked on the link, and then redirect them to the original destination of the link – just as if the original link had never been modified.
Q: What is Click-To-Conversion tracking?
A: With Click-To-Conversion tracking, you can now track past the initial click to identify which recipients navigated your website and took an action such as making a purchase, completing a registration or downloading a file.

By adding a simple code snippet to any page of your website (checkout page, purchase page, signup confirmation page) you can monitor the "Conversions" that directly relate to the email campaign you sent.  For example, when the recipient makes a purchase the event is logged within your overall campaign statistics so you will see "Conversions" in addition to Bounced, Opened, Clicked and Unsubscribed.
Q: How does Click-To-Conversion tracking work?
A: It's actually very simple. First enable the Click-To-Conversion setting for your account and then add the necessary code snippet to your website.

Once you've completed these two steps, simply create your email campaign in the normal fashion. When you launch, all the links within your message will be tagged in a special manner to provide the Click-To-Conversion reporting.

When the recipients receive your email and click on a link in the message, a special tracking cookie will be set on their computer. Should the recipient navigate to the page(s) where you've added the Click-To-Conversion code snippet, our system will be notified and your Conversions statistic increments by one.
Q: Where can I view my Click-To-Conversion reporting?
A: Once you’ve completed the set-up of Click-To-Conversion you will see an additional column in your Reports section called “Conversions.” This column will provide a conversion percentage based on the number of emails sent for your campaign.  Here are the other locations where Click-To-Conversion data can be viewed or accessed:
  1. Summary Report -- this information is grouped with all other campaign response types (Opened, Clicked, Bounced and Unsubscribed)
  2. Domain Report – view Conversion information by domain to see which ISPs or companies took an action (i.e. made a purchase, completed a sign-up, etc).
  3. Download Lists – download Conversion information into an exportable file with all other campaign response types.
Q: When are the Click-To-Conversion cookies set and when do they expire?
A: The Click-To-Conversion cookies are set as soon as the recipient clicks a link within your email campaign.  They will expire immediately after a conversion takes place or 30 days after the initial click if no conversion occurs.
Q: Is the reporting for Click-To-Conversion tracking 100% accurate?
A: While we wish the answer were yes, the reality is that some recipients may have their browser, proxy server or networking settings configured to block 3rd-party cookies. As a result there would not be a way for our system to receive any data past the initial click-through. 

This behavior would be similar to a recipient who has their email client set to block all images, as this would prevent the "Open" statistic from being logged for your campaign.

As is the case with the Open tracking, it is our recommendation that you use Click-To-Conversion as "one of many" variables included in the analysis of your campaign performance.
Q: What is the ROI Calculator?
A: The Return on Investment (ROI) Calculator is a useful tool for tracking the performance of the campaigns you send.  You can compare costs incurred to send the campaign (such as the cost email credits) against the revenue you earned from recipients who made a purchase on your site.  The ROI Calculator is most useful for companies who are selling products or services on their website.

Fundamentally, the ROI Calculator is identical to Click-To-Conversion tracking, with the exception that it reports not only that a conversion occurred, (in this case a “Sale”), but also the actual purchase amount of the sale.  Note: For the remainder of this help section we will refer to the conversions that are tracked by the ROI Calculator as “Sales.”
Q: How does the ROI Calculator work?
A: First enable the Click-To-Conversion + ROI Calculator setting for your account and then add the necessary code snippet to your website.

Important: Although you are enabling both Click-To-Conversion and the ROI Calculator features, you should only add the ROI Calculator code snippet to your site. Adding both code snippets will result in double counting of sale information.

Next, simply create your email campaign and when you launch, all the links within your message will be tagged in a special manner to provide reporting for the ROI Calculator. When the recipients receive your email and click on a link within the message, a special tracking cookie will be set on their computer.

Should the recipient navigate to the page(s) where you've added the ROI Calculator code snippet, our system is notified and increments your "Conversion" statistic by one. In addition, the purchase amount for the sale will also be sent back so we can use this information to calculate the overall ROI for your email campaign. After the sale information is registered, our system will erase the cookie to avoid double counting errors.
Q: How do I pass the Purchase Amount from my website back to my account?
A: The text for PURCHASE_AMOUNT is provided as a placeholder only in the ROI Calculator code snippet.  This will need to be replaced with the actual purchase amount of the sale, as captured from your website, and must be specially coded by your website designer or programmer. Implementations may vary and will depend on the structure of your purchase page.
Q: What is the recommended format for the Purchase Amount value?
A: The Purchase Amount can be in any floating point format such as 20, 19.95, or 3,45 (for European users).
Q: Where can I view my ROI Calculator reporting?
A: Once you’ve completed the set-up of the ROI Calculator you will see two additional columns in your Reports section called “Conversions” and “Revenue” These columns will provide a conversion percentage based on the number of emails sent for your campaign and the total purchase amount for all sales.  Here are the other locations where ROI Calculator data can be viewed or accessed:
  1. ROI Calculator tab – view your campaign ROI in this new tab within your Summary Report
  2. Domain Report – view Conversions & Revenue information by domain to see which ISPs or companies completed a purchase and sum of all purchase amounts.
  3. Download Lists – download Conversions & Revenue information into an exportable file with all other campaign response types.
Q: When are the ROI Calculator cookies set and when do they expire?
A: The ROI Calculator cookies are set as soon as the recipient clicks a link within your email campaign.  They will expire immediately after a purchase is made or 30 days after the initial click if no purchase is made.
Q: Is the ROI Calculator reporting 100% accurate?
A: While we wish the answer were yes, the reality is that some recipients may have their browser, proxy server or networking settings configured to block 3rd-party cookies. As a result there would not be a way for our system to receive any data past the initial click-through. 

This behavior would be similar to a recipient who has their email client set to block all images, as this would prevent the "Open" statistic from being logged for your campaign.

As is the case with the Open tracking, it is our recommendation that you use the ROI Calculator as "one of many" variables included in the analysis of your campaign performance.